Justine Kashulines | Art Direction & Design
In Mimecast's latest campaign, 'This is Personal,' we created six relatable personas. Each one carries a hook that shows how anyone, regardless of their job title, can take down a server. Our approach boosted Mimecast's visibility and connects technical awareness to the importance of email and collaboration security.
CD: Laura Tirado, CW: Shoshanna Kelly, AD: Justine Kashulines & Bekah Shaffer
@bigheart404 | Executive Assistance
Believes everything she sees on the internet…just bought an air guitar with free shipping. A wholesome older woman who loves all things handmade and mother earth inspired.
@sh0ppaholic7 | CFO
Obsession with online flash sales…could take your email offline. A CFO that isn’t afraid to show off his good taste in suits and jewelry.
@kittenlvr98 | Head of Design
Love for sharing cat memes…could take down her company’s server. A millennial cat enthusiast with a soft spot for bold (and sometimes cat-themed) statement pieces.
@brbGirl247 | Social Media Intern
Too busy becoming internet famous…to worry about becoming infamous with I.T. The trendy on-the-go, charismatic gen-Z woman that doesn’t go anywhere without her phone. Or her emotional support Stanley.
@s0suave77 | Global Sales Associate
Wants to be CEO someday…made it easy for someone to pretend to be your CEO today. A well-groomed, young professional, who sports his business-attire-meets-the-hiking-trail vibe. He is always the center of attention and thinks loving craft beer is a personality trait.
@sheEO_climbs67 | CEO
Watches everything that goes into her body…but not her inbox. An over achieving, matcha drinking, adrenaline junky, power house that is always on and always burning calories.