PAX East is a celebration of gaming culture featuring thought-provoking panels, new game demos, musical performances, tournaments, and community experiences. Red Bull sponsored the PAX East convention in the Boston Seaport and held a post-convention experience: The Red Bull Arcade. I art directed the visuals for the window displays, Art on the Marquee for the Boston Convention Center, print and digital assets, overall signage, and take-aways.

Designer: Justine Kashulines, Producers: Christopher Streat & Erica Joyce