Eaton’s IT: The Next Frontier and Tales

Our team was tasked to create another power quality promotion targeting overworked IT pros in the SMB and Enterprise space for Eaton. As a continuation of last year’s success with our space-themed ITNF video game, we expanded our creative by introducing graphic novels covering solutions for healthcare, education, data centers, enterprise, and small businesses. As part of the promotion, we updated our previous landing page to highlight the new Tales and also included new content, while still leveraging last year's game and infographic.

This campaign won: 2 Reggies, Silver in B2B Marketing and Bronze in Content Marketing. Icon Campaign of the Year Award for B2B Marketing by Chief Marketer

GCD: Richard Shideler, ACD Design: Chrissy Raftery, ACD Copy: Zach Deluca + Brad Mettey, AD: Justine Kashulines, Design: Al Benbow

The 2023 IT: The Next Frontier game promotion, a power quality campaign targeting SMB and Enterprise space featured a game for SMB IT pros, a landing page of content for Enterprise IT pros which highlighted a recent acquisition of Tripp Lite, and social content.